MTV2 and Logo TV Chief reveals how he rejuvenated the channels in 3 steps

What does it take to cut through the hundreds of cable channels available today? Viacom executive Chris McCarthy was faced with answering those questions when it came to reinvigorating a young, male audience for MTV2 as it neared its 20th anniversary and revitalizing gay trailblazer Logo TV after nearly a decade on-air. "While the brands seem very, very different, and they are, from a brand perspective -- one is young guys, and the other one is gays and gay culture," McCarthy -- MTV2, MTVu, an...